Real Estate vs. Reality TV

real-estate-tv

Have you ever found yourself glued to the TV in a self imposed HGTV marathon?  I have!  Binge watching entire seasons of “Love it or List it, “Fixer Upper,” “House Hunters,” “Flip or Flop,” “Property Brothers,” and others.  

You might start to think that what you see on TV is actually the way it works in the real estate world, but it’s far from the truth.

Reality TV Show Myths vs. Real Life:

Myth #1: Buyers look at 3 homes and make a decision to purchase one of them.

TRUTH: A few buyers may fall in love and buy the first home they see, but typically, most buyers want to see more than 3 homes before making one of the biggest financial decisions they will make in their lifetime.

Myth #2: The houses the TV buyers are touring are active listings.

TRUTH: The reality is many of the homes being shown are for TV purposes only.  Many are already sold or off the market.

Myth #3: The buyers haven’t decided which home to purchase.

TRUTH: Since it is impossible to show the entire buying process in a 30-minute segment, TV producers often select buyers who have already chosen a home to buy.

Myth #4: If you list your home for sale, it ALWAYS sells at the Open House.

TRUTH: This is my pet peeve! Open Houses are important, but are only a PIECE of the overall marketing of your home.  Most homes do NOT sell at an open house.  They sell as a result of a real estate agent setting an appointment to show their clients the house.

Myth #5: Homeowners decide to sell their home after a 5-minute conversation.

TRUTH: Similar to the buyers portrayed on the shows, many sellers have already spent hours deciding whether to list their home, determine a listing price after advice from their agent, and move on with their life/goals.

Real Estate Bottom Line

Having an experienced professional on your side while navigating the complex real estate market is the smartest way to move forward in such an important life changing transaction.

 

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